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How to Be Unethical – and Still Eco-Conscious

Written on March 26, 2010. Written by Jennifer Nicole.

During a long bath last night, I got to thinking:

Where the hell did this bath bomb come from?

Of course, I knew where it had just come from – the top drawer, in a red paper gift wrap that stained my hands something fierce – but I had no idea where had it been purchased.  It was a holiday present, and when someone gives you a present you don’t respond by saying, “Thanks…and while you’re here: did you buy this from an ethical company?”

It got me thinking, as most things do, about how to be ethical about unethical things.  How can we be environmentally conscious, and socially conscious, and just plain conscious, without punishing ourselves for it?

For example, lets say you have this awesome bamboo top you bought last year, but after you read about how bamboo has been a victim of greenwashing, you realized it’s chemically processed bamboo rayon top.  Now what?  Do you throw the evil shirt in the trash?  Do you give it away and order a new shirt online?  Do you have a giant bonfire condemning the shirt to a fiery chemical hell?

Trashing a shirt adds more waste to the dump, more crap to the Great Pacific Garbage Patch.  And though giving the shirt away is commendable in a recycling sense, giving a shirt away that you’d otherwise wear in favor of having a new shirt shipped to you (which involves manufacturing pollutants, gasoline usage, and waste of both natural and chemical resources) cancels out the affect.

And though the giant bonfire is cool, it’s based in negativity when you get right down to it.  Where’s the love?

Instead, I am giving you permission to use what you’ve got. I have no issue with occasionally wearing chemical nail polish or tossing on an old, gifted tee from Urban Outfitters, and you shouldn’t either.

One of the main goals of the green movement is to remind us to stop wasting the bounty of things we have, just so we can get more.  The idea is to make less waste, and help other people make less waste by buying products that support the same sustainable ideals you do.

Which means that we don’t get a free pass to buy more chemical nail polish and Urban Outfitters t-shirts (or American Apparel, for some of you).  Instead, we use what we have, then make a new choice to search out great companies to buy from.  (We can’t live by the moniker that “every company has something wrong with it.”  That excuse is just apathy, kids, and that’s cowardly.  There are better companies, better choices, if you look for them.  Hell, that’s what I do all day long.)

At the same time, don’t guilt yourself into throwing away every toxic cleaning product and unethical brand you own.  Just know – know - that you’re not going to buy those products again.  And stick to it.

If you do that, then you can use all those other products guilt-free…and still be making a difference.

Images via TryingIsLying.Tumbler.com and IRockedYou.Blogspot.com.

http://www.awakenedaesthetic.com/2009/06/exposed-urban-outfitters-do-you-really-know/

Read more from the Behind the Aesthetic, My Opinion, The Corporate Connundrum category. If you would like to leave a comment, click here: 16 Comments. or stay up to date with this post via RSS, or you can Trackback from your site.

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16 Comments so far
  1. Elea Carey March 26, 2010 11:09 am

    You’re absolutely right — do your best going forward. Also, Alex Steffen said something really trenchant along these lines recently: Abundance causes more problems than lack (I’m paraphrasing, but it’s along those lines).
    Elea Carey´s last blog ..Match this Pac NW Palette: Poulsbo in the Morning My ComLuv Profile

  2. jesse.anne.o March 30, 2010 11:56 pm

    Excellent points. I think that whole “replace-with-something-greener” is a bit of greenwashing in and of itself.
    jesse.anne.o´s last blog ..My New Black Shoes (& Bonus Clutch) My ComLuv Profile

  3. Links à la Mode : Thinking Fashion April 1, 2010 9:47 am

    [...] Awakened Aesthetic – How to live green, without giving up the “unethical” stuff you already have. [...]

  4. Amy April 1, 2010 10:52 pm

    My problem is having the discipline to shop eco-consciously. It’s just so much easier for me to drop into H&M and buy something than scour a thrift store. :/

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  11. Empress April 3, 2010 7:21 am

    Makes sense. Throwing out things like cleaning products is possibly much worse than using it up and vowing to never purchase it again. It’s just sit in a dump and wreak havoc some place else.
    Empress´s last blog ..Zara Spring 2010 Lookbook Part 2 My ComLuv Profile

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