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	<title>Awakened Aesthetic &#187; My Opinion</title>
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	<description>A Fashion Conscience for the Fashion Conscious.</description>
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		<title>On Design &amp; Industry (or Why Lindsay Is An Eco-Asshole)</title>
		<link>http://www.awakenedaesthetic.com/2010/11/on-design-industry-or-why-lindsay-is-an-eco-asshole/</link>
		<comments>http://www.awakenedaesthetic.com/2010/11/on-design-industry-or-why-lindsay-is-an-eco-asshole/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 15:00:29 +0000</pubDate>
		<dc:creator>Lindsay</dc:creator>
				<category><![CDATA[My Opinion]]></category>

		<guid isPermaLink="false">http://www.awakenedaesthetic.com/?p=3194</guid>
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										</div>Ohhh, eco-designers. I am your worst nightmare. I am that bitchy customer who wants to wear things that are socially conscious and ethically made&#8230; But I really have to like it, aka design comes first. Here are the reasons why I am the worst eco-fashion lover ever: I don&#8217;t wear jewelry, really. (I hate earrings.) [...]]]></description>
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										</div><p>Ohhh, eco-designers. I am your worst nightmare.</p>
<p>I am that bitchy customer who wants to wear things that are socially conscious and ethically made&#8230; But I <em>really</em> have to like it, aka design comes first. Here are the reasons why I am the worst eco-fashion lover ever:</p>
<ul>
<li><strong>I don&#8217;t wear jewelry, really.</strong> (I hate earrings.) This eliminates what seems to be 80% of the eco-friendly fashion industry.</li>
<li><strong>I despise things that <em>look</em> &#8220;crafty.&#8221;</strong> I don&#8217;t DIY. I&#8217;m not a fan of cleverly attributed materials. I like my clothes to look somewhat luxurious and clean and <em>smooth</em> around the edges.</li>
<li><strong>I am broke.</strong> I can&#8217;t afford your fancy, ethically-treated, beautiful fabrics. I want to pay you what your time and talent is worth, but my budget won&#8217;t allow it.</li>
</ul>
<p style="text-align: center;"><img src="http://girldir.com/files/images/Portland-Fashion-Week.jpg" alt="" width="530" height="228" /><br />
<em>Source: <a href="http://girldir.com/" target="new">GirlDir</a> | Portland&#8217;s All Green Fashion Week<br />
aka My Kind of Eco-Fashion</em></p>
<p>Here is my hypothesis: <strong>We are in a transition.</strong> The eco-fashion industry was only created a few years ago, <em>max</em>. Before that &#8211; there were designers who happened to engage in fair trade and/or sustainable fabrics&#8230; Now, there is an <em>industry</em> surrounding these designers.</p>
<p>Here is my fear: <strong>There will be some kind of fast-eco-fashion movement.</strong> Why would that be bad? It sounds like a good thing, right? Well consider this:</p>
<p><a href="http://www.awakenedaesthetic.com/2010/01/how-green-is-your-bamboo/" target="_blank">Bamboo Rayon</a> &#8211; it is bamboo, yes. Yay for that. Bamboo Rayon &#8211; people read that and think &#8220;HURR, ECO! I AM HELPING!&#8221; Bamboo Rayon&#8230;</p>
<blockquote><p>In chemical processing, the same bamboo is “cooked” in acid (among other  things).  The result isn’t an organic bamboo yarn, or even a remotely  eco-friendly fabric.  Instead, it’s called <strong>“regenerated cellulose fiber”</strong> or, more commonly, <strong><a href="http://www.awakenedaesthetic.com/2010/01/how-green-is-your-bamboo/" target="_blank">bamboo rayon</a>.</strong></p></blockquote>
<p><strong>Oh. Right. The whole <em>cooked in acid</em> thing. </strong> Not to mention&#8230;</p>
<ul>
<blockquote>
<li>Breathing in low levels of carbon disulfide [a substance used in chemical processing] can cause headaches, tiredness, and even nerve damage.</li>
<li>In animal testing, it also caused brain, liver, heart and fetal  defects, which means a spill could destroy any wildlife and,  potentially, human health and safety.</li>
<li>Carbon disulfide has also been shown to cause neural disorders in  those working in rayon manufacturing plants.  (No studies are out in  bamboo manufacturing plants specifically.)</li>
<li>Even a low level exposure to sodium hydroxide (lye) can cause the  skin and eyes to become irritated, making it difficult and likely more  dangerous for workers to do their jobs.</li>
<li>At higher levels, those exposed to sodium hydroxide have difficulty  breathing, burns on the skin, necrosis, and severe burning in the eyes,  ears, nose and throat.</li>
</blockquote>
</ul>
<p>Yaaay, bamboo rayon. Because the chemical processing of bamboo is likely more inexpensive and quick (<em>efficient</em>, barf), I fear that the &#8220;fast fashion eco-movement&#8221; will be largely harmful for the environment (and the eco-fashion industry) while <em>un</em>educating people by telling them that these chemically processed plant-based fabrics are eco-friendly.</p>
<p style="text-align: center;"><img src="http://www.americanprogress.org/issues/2010/02/img/eco_fashion_onpage.jpg" alt=""  width="530" height="268"/><br />
<em>Source: <a href="http://www.americanprogress.org/issues/2010/02/ebg021110.html" target="new">American Progress</a> | An Eco-Fashion Show in Mexico City, 2008</em></p>
<p><strong>So how do I survive in a fast-fashion-directed, real-eco-fashion-is-really-expensive, must-not-be-DIY-crafty world?</strong></p>
<p>Here are my options:</p>
<ul>
<li>Save up for amazing pieces.</li>
<li>Wait for the tiny portion of ethical, socially conscious designers to develop magical lower prices for their exceedingly high-quality goods.</li>
<li>&#8230;?</li>
</ul>
<p>So what&#8217;s your approach? I know I&#8217;m not the only budget-conscious, informed, eco-fashion elitist out there&#8230;</p>
<h2 style="text-align: center;"><strong>How do you approach the eco-fashion industry&#8217;s high prices while remaining on a budget? Are you tempted by the fast-eco-fashion movement? Where do you draw the line? </strong></h2>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Tree Hugging</title>
		<link>http://www.awakenedaesthetic.com/2010/06/tree-hugging/</link>
		<comments>http://www.awakenedaesthetic.com/2010/06/tree-hugging/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 14:00:42 +0000</pubDate>
		<dc:creator>Jennifer Nicole</dc:creator>
				<category><![CDATA[Behind the Aesthetic]]></category>
		<category><![CDATA[My Opinion]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.awakenedaesthetic.com/?p=2578</guid>
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											</iframe>
										</div>While waiting for a table at Wild Mountain Cafe, I heard an interesting conversation between two (also waiting) customers. &#8220;I was thinking about buying a Prius.&#8221; &#8220;Noooooo!  Don&#8217;t buy a Prius!&#8221; &#8220;Why?  Have you read something?&#8221; &#8220;I just can&#8217;t stand the idea.  No more tree huggers in Seattle!&#8221; &#8220;Oh, you&#8217;re not a&#8230;tree hugger?&#8221; &#8220;No.  I&#8217;m [...]]]></description>
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										</div><p>While waiting for a table at <a href="http://www.thewildmountaincafe.com/Wild_Mountain_Cafe/home.html" target="_blank">Wild  Mountain Cafe</a>, I heard an interesting conversation between two (also waiting) customers.</p>
<blockquote><p>&#8220;I was thinking about buying a Prius.&#8221;<br />
&#8220;Noooooo!  Don&#8217;t buy a Prius!&#8221;<br />
&#8220;Why?  Have you read something?&#8221;<br />
&#8220;I just can&#8217;t stand the idea.  No more tree huggers in Seattle!&#8221;<br />
&#8220;Oh, you&#8217;re not a&#8230;tree hugger?&#8221;<br />
&#8220;No.  I&#8217;m sick of them.  I like my German cars.&#8221;</p></blockquote>
<p>First of all: can&#8217;t I like German cars AND be a tree hugger?</p>
<p>Secondly, <em>tree hugger?! </em>Is this 1969?  Can&#8217;t I be called something more up-to-date, like an electricity-eater or a solar-energy-cuddler?</p>
<p>Whatever.  My biggest gripe with <strong>Anti-Trees Pro-German Cars Girl</strong> isn&#8217;t that she&#8217;s behind the times (in so many ways); it&#8217;s that she had such a negative impression of the sustainable movement in Seattle.</p>
<p>My first instinct was to blow her off &#8211; <em>she&#8217;s just a priss who is more interested in whether people can tell her bag is made by Coach than whether we&#8217;ll all be able to breath in a hundred years</em> &#8211; but that just perpetuates stereotypes, doesn&#8217;t it?  She keeps thinking I&#8217;m high-minded and pretentious; I keep thinking she&#8217;s superficial and snobbish.  Lose-lose.</p>
<p>Instead, I&#8217;ve decided to take a step back and remind myself that my cause is just that: <strong>my cause</strong>.  I&#8217;m passionate about it.  I&#8217;m incensed when it&#8217;s ignored by our elected officials, by corporations.  I&#8217;m saddened when it&#8217;s given a mere thirty-second spot on the news before a fifteen-minute cuddle fest about that cute puppy whose owner taught it to say &#8220;I love you&#8221; and turn off the stove when she forgets.</p>
<p><strong>It&#8217;s my cause&#8230;and it&#8217;s my decision to do something about it.</strong></p>
<p>You may be new to eco-friendly choices, or you may be an eco-superhero that eats locally, buys everything organic and rides a bike to work.  You may be somewhere in between.  Wherever you are, though, I&#8217;d like you to know that I&#8217;m not judging you.</p>
<p>We can&#8217;t do it all, and we shouldn&#8217;t be judged for doing only what we can.  For trying a little harder.  For taking that next step.</p>
<p style="text-align: center;"><a href="http://bonesliketimber.tumblr.com/"><img class="size-full wp-image-2579 aligncenter" title="Watching the Sky Turn" src="http://www.awakenedaesthetic.com/wp-content/uploads/2010/06/tumblr_l36wjwNftu1qzr7ibo1_500_large.jpg" alt="Via Watching The Sky Turn (click for original location)" width="500" height="334" /></a></p>
<p>Ethical living is a process.  Nothing more.</p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sustainability, Surprise, Success!</title>
		<link>http://www.awakenedaesthetic.com/2010/06/sustainability-surprise-success/</link>
		<comments>http://www.awakenedaesthetic.com/2010/06/sustainability-surprise-success/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:30:00 +0000</pubDate>
		<dc:creator>Jennifer Nicole</dc:creator>
				<category><![CDATA[Acquired Aesthetics]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Behind the Aesthetic]]></category>
		<category><![CDATA[My Opinion]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[gardening]]></category>
		<category><![CDATA[nail polish]]></category>
		<category><![CDATA[zoya]]></category>
		<category><![CDATA[zoya nail polish exchange]]></category>

		<guid isPermaLink="false">http://www.awakenedaesthetic.com/?p=2556</guid>
		<description><![CDATA[<div style="padding-top:-10px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
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												src="http://www.linksalpha.com/social?blog=Awakened+Aesthetic&link=http%3A%2F%2Fwww.awakenedaesthetic.com%2F2010%2F06%2Fsustainability-surprise-success%2F&title=Sustainability%2C+Surprise%2C+Success%21&desc=I%27ve+been+doing+a+lot+of+%22what+I+want%22+lately.%C2%A0+I+hope+you+all+don%27t+mind+the+quiet+too+terribly+much.%0D%0A%0D%0AOne+of+the+things+I%27ve+been+doing+is+making+food+appear+out+of+nowhere+by+carefully+watering+&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>I&#8217;ve been doing a lot of &#8220;what I want&#8221; lately.  I hope you all don&#8217;t mind the quiet too terribly much. One of the things I&#8217;ve been doing is making food appear out of nowhere by carefully watering and (naturally) fertilizing my garden.  I now have my first self-made food: a radish. I almost have [...]]]></description>
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												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=Awakened+Aesthetic&link=http%3A%2F%2Fwww.awakenedaesthetic.com%2F2010%2F06%2Fsustainability-surprise-success%2F&title=Sustainability%2C+Surprise%2C+Success%21&desc=I%27ve+been+doing+a+lot+of+%22what+I+want%22+lately.%C2%A0+I+hope+you+all+don%27t+mind+the+quiet+too+terribly+much.%0D%0A%0D%0AOne+of+the+things+I%27ve+been+doing+is+making+food+appear+out+of+nowhere+by+carefully+watering+&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
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										</div><p>I&#8217;ve been doing a lot of &#8220;what I want&#8221; lately.  I hope you all don&#8217;t mind the quiet too terribly much.</p>
<p>One of the things I&#8217;ve been doing is making food appear <span style="text-decoration: line-through;">out of nowhere</span> by carefully watering and (naturally) fertilizing my garden.  I now have my first self-made food: a radish.</p>
<p style="text-align: center;"><a href="http://www.awakenedaesthetic.com/wp-content/uploads/2010/06/013.jpg"><img class="alignnone size-medium wp-image-2557" title="Radish!" src="http://www.awakenedaesthetic.com/wp-content/uploads/2010/06/013-224x300.jpg" alt="" width="224" height="300" /></a></p>
<p>I almost have enough greens for a salad, and when I do, it&#8217;s ON.  Success!</p>
<p>In other news, sitting on my doorstep yesterday afternoon was a pile o&#8217; nail polish &#8211; well, a box, to be more accurate.</p>
<p style="text-align: center;"><a href="http://www.awakenedaesthetic.com/wp-content/uploads/2010/06/Zoya-Polish-Exchange-results-005.jpg"><img class="alignnone size-large wp-image-2558" title="Zoya Polish Exchange results" src="http://www.awakenedaesthetic.com/wp-content/uploads/2010/06/Zoya-Polish-Exchange-results-005-700x525.jpg" alt="" width="420" height="315" /></a></p>
<p>Using <a href="http://www.zoya.com/content/category/Nail_Polish_Exchange.html" target="_blank">Zoya&#8217;s Earth Day Polish Exchange</a>, which is going on through the end of this month, I traded nine of my old, toxic nail polishes for brand new, non-toxic ones.  (From left to right: <a href="http://www.artofbeauty.com/scrpt/scr.dll/Item?Item=4106&amp;brand=2&amp;d=Zoya_Nail_Polish_%7C_Penny" target="_blank">Penny</a>, <a href="http://www.artofbeauty.com/content/277/item/Seasonal_Collections/Zoya-Nail-Polish-Sam.html" target="_blank">Sam</a>, <a href="http://www.zoya.com/content/38/item/Zoya/Zoya-Nail-Polish-Loredana.html" target="_blank">Loredana</a>, <a href="http://www.artofbeauty.com/content/item/Zoya/Zoya-Nail-Polish-Robyn.html" target="_blank">Robyn</a>, <a href="http://www.artofbeauty.com/scrpt/scr.dll/Item?Item=1688&amp;brand=2&amp;d=Zoya_Nail_Polish__Ginger" target="_blank">Ginger</a>, <a href="http://www.artofbeauty.com/scrpt/scr.dll/Item?Item=4077&amp;brand=2&amp;d=Zoya_Nail_Polish__Goldie" target="_blank">Goldie</a>, <a href="http://www.artofbeauty.com/content/36/item/Qtica/Zoya-Nail-Polish-Nicole.html" target="_blank">Nicole</a>, <a href="http://www.zoya.com/content/38/item/Zoya/Zoya-Nail-Polish-Posh.html" target="_blank">Posh</a>, and <a href="http://www.artofbeauty.com/scrpt/scr.dll/Item?Item=3717&amp;brand=2&amp;d=Zoya_Nail_Polish__Jo" target="_blank">Jo</a>.)  But what&#8217;s that over there&#8230;</p>
<p style="text-align: center;"><a href="http://www.awakenedaesthetic.com/wp-content/uploads/2010/06/Zoya-Polish-Exchange-results-006.jpg"><img class="alignnone size-medium wp-image-2559" title="Zoya Penny" src="http://www.awakenedaesthetic.com/wp-content/uploads/2010/06/Zoya-Polish-Exchange-results-006-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p>&#8230;a second <a href="http://www.artofbeauty.com/scrpt/scr.dll/Item?Item=4106&amp;brand=2&amp;d=Zoya_Nail_Polish_%7C_Penny" target="_blank">Penny</a>!</p>
<p>Zoya told me not to mind the mix-up &#8211; it&#8217;s not worth the shipping cost to return one bottle &#8211; so<strong> it looks like I have something else to give away in the next month or so</strong>&#8230;yay!</p>
<p>This has been an awfully scatterbrained post, but it <em>does</em> have a purpose:  <strong>I&#8217;ve realized, over the past few weeks, that I can do so much more to open my eyes </strong><em><strong>without losing my aesthetic</strong>.</em> Gardening hasn&#8217;t ruined my nails (see today&#8217;s post at <a href="http://thedemoiselles.com" target="_blank">The Demoiselles</a> for proof) and <a href="http://www.awakenedaesthetic.com/2010/03/the-truth-about-american-apparel/" target="_blank">avoiding chain stores</a> <a href="http://www.awakenedaesthetic.com/2009/06/exposed-urban-outfitters-do-you-really-know/" target="_blank">whose policies and practices I disagree with</a> doesn&#8217;t keep me from buying great clothing &#8211; it means I pay better attention to what I choose to buy&#8230;and don&#8217;t regret a trendy, fall-apart purchase two days later.</p>
<p>The truth is, &#8220;going green,&#8221; when done without guilt or stress, is not nearly as hard as people pretend it is.</p>
<h2 style="text-align: center;">Which stories have you been told about being socially responsible that turned out to be myths?</h2>
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		<title>How to Be Unethical &#8211; and Still Eco-Conscious</title>
		<link>http://www.awakenedaesthetic.com/2010/03/how-to-be-unethical-and-still-eco-conscious/</link>
		<comments>http://www.awakenedaesthetic.com/2010/03/how-to-be-unethical-and-still-eco-conscious/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 14:00:13 +0000</pubDate>
		<dc:creator>Jennifer Nicole</dc:creator>
				<category><![CDATA[Behind the Aesthetic]]></category>
		<category><![CDATA[My Opinion]]></category>
		<category><![CDATA[The Corporate Connundrum]]></category>
		<category><![CDATA[bad companies]]></category>
		<category><![CDATA[chemicals]]></category>
		<category><![CDATA[corporations]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[should i buy...]]></category>
		<category><![CDATA[what's eco-conscious]]></category>

		<guid isPermaLink="false">http://www.awakenedaesthetic.com/?p=2280</guid>
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												src="http://www.linksalpha.com/social?blog=Awakened+Aesthetic&link=http%3A%2F%2Fwww.awakenedaesthetic.com%2F2010%2F03%2Fhow-to-be-unethical-and-still-eco-conscious%2F&title=How+to+Be+Unethical+-+and+Still+Eco-Conscious&desc=During+a+long+bath+last+night%2C+I+got+to+thinking%3A%0D%0AWhere+the+hell+did+this+bath+bomb+come+from%3F%0D%0AOf+course%2C+I+knew+where+it+had+just+come+from+-+the+top+drawer%2C+in+a+red+paper+gift+wrap+that+stained+m&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>During a long bath last night, I got to thinking: Where the hell did this bath bomb come from? Of course, I knew where it had just come from &#8211; the top drawer, in a red paper gift wrap that stained my hands something fierce &#8211; but I had no idea where had it been [...]]]></description>
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										</div><p>During a long bath last night, I got to thinking:</p>
<p style="text-align: center;"><em>Where the hell did this bath bomb come from?</em></p>
<p>Of course, I knew where it had <em>just </em>come from &#8211; the top drawer, in a red paper gift wrap that stained my hands something fierce &#8211; but I had no idea where had it been purchased.  It was a holiday present, and when someone gives you a present you don&#8217;t respond by saying, <strong>&#8220;Thanks&#8230;and while you&#8217;re here: did you buy this from an ethical company?&#8221;</strong></p>
<p>It got me thinking, as most things do, about how to be ethical about unethical things.  How can we be environmentally conscious, and socially conscious, and <strong>just plain conscious</strong>, without punishing ourselves for it?</p>
<p style="text-align: center;"><a href="http://tryingislying.tumblr.com/page/15"><img class="alignnone size-full wp-image-2281" title="bath and roses" src="http://www.awakenedaesthetic.com/wp-content/uploads/2010/03/bath-roses.jpg" alt="" width="500" height="333" /></a></p>
<p>For example, lets say you have this awesome bamboo top you bought last year, but after you read about <a href="http://www.awakenedaesthetic.com/2010/01/how-green-is-your-bamboo/" target="_blank">how bamboo has been a victim of greenwashing</a>, you realized it&#8217;s chemically processed<em> bamboo rayon </em>top.  Now what?  Do you throw the evil shirt in the trash?  Do you give it away and order a new shirt online?  <strong>Do you have a giant bonfire condemning the shirt to a fiery chemical hell?</strong></p>
<p>Trashing a shirt adds more waste to the dump, more crap to the <a href="http://en.wikipedia.org/wiki/Great_Pacific_Garbage_Patch" target="_blank">Great Pacific Garbage Patch</a>.  And though giving the shirt away is commendable in a recycling sense, giving a shirt away that you&#8217;d otherwise wear in favor of having a new shirt shipped to you (which involves manufacturing pollutants, gasoline usage, and waste of both natural and chemical resources) cancels out the affect.</p>
<p>And though the giant bonfire is cool, it&#8217;s based in negativity when you get right down to it.  Where&#8217;s the love?</p>
<p><strong>Instead, I am giving you permission to use what you&#8217;ve got.</strong> I have no issue with occasionally wearing chemical nail polish or tossing on an old, gifted tee from Urban Outfitters, and you shouldn&#8217;t either.</p>
<p>One of the main goals of the green movement is to remind us to <strong>stop wasting the bounty of things we have, just so we can get more</strong>.  The idea is to make <em>less </em>waste, and help other people make less waste by buying products that support the same sustainable ideals you do.</p>
<p>Which means that we don&#8217;t get a free pass to buy more <a href="http://www.awakenedaesthetic.com/2010/01/aquired-aesthetics-zoya-nail-polish/" target="_blank">chemical nail polish</a> and <a href="http://www.awakenedaesthetic.com/2009/06/exposed-urban-outfitters-do-you-really-know/" target="_blank">Urban Outfitters</a> t-shirts (or <a href="http://www.awakenedaesthetic.com/2010/03/the-truth-about-american-apparel/" target="_blank">American Apparel</a>, for some of you).  Instead, we use what we have, then make a new choice to search out great companies to buy from.  (We can&#8217;t live by the moniker that &#8220;every company has <em>something</em> wrong with it.&#8221;  That excuse is just apathy, kids, and that&#8217;s cowardly.  There <em>are</em> better companies, better choices, if you look for them.  Hell, that&#8217;s what I do all day long.)</p>
<p style="text-align: center;"><a href="http://irockedyou.blogspot.com/search?updated-max=2010-01-13T06:47:00-08:00"><img class="size-large wp-image-2282 aligncenter" title="rose" src="http://www.awakenedaesthetic.com/wp-content/uploads/2010/03/rose-497x700.jpg" alt="" width="348" height="490" /></a></p>
<p>At the same time, don&#8217;t guilt yourself into throwing away every toxic cleaning product and unethical brand you own.  Just know &#8211; <strong><em>know </em></strong>- that you&#8217;re not going to buy those products again.  And stick to it.</p>
<p>If you do that, then you can use all those other products guilt-free&#8230;and still be making a difference.</p>
<p style="text-align: right;"><em>Images via <a href="http://tryingislying.tumblr.com/page/15" target="_blank">TryingIsLying.Tumbler.com</a> and <a href="http://irockedyou.blogspot.com/search?updated-max=2010-01-13T06:47:00-08:00" target="_blank">IRockedYou.Blogspot.com</a></em>.</p>
<div id="_mcePaste" style="position: absolute; width: 1px; height: 1px; overflow: hidden; top: 216px; left: -10000px;">http://www.awakenedaesthetic.com/2009/06/exposed-urban-outfitters-do-you-really-know/</div>
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		<title>The Newest Organic Designer is&#8230;Pamela Anderson?</title>
		<link>http://www.awakenedaesthetic.com/2009/10/the-newest-organic-designer-is-pamela-anderson/</link>
		<comments>http://www.awakenedaesthetic.com/2009/10/the-newest-organic-designer-is-pamela-anderson/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:00:11 +0000</pubDate>
		<dc:creator>Jennifer Nicole</dc:creator>
				<category><![CDATA[Awakened Options: Organic]]></category>
		<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[My Opinion]]></category>
		<category><![CDATA[conscious shopping]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[heatherette]]></category>
		<category><![CDATA[pamela anderson]]></category>
		<category><![CDATA[richie rich]]></category>
		<category><![CDATA[ultrasuede]]></category>

		<guid isPermaLink="false">http://www.awakenedaesthetic.com/?p=1225</guid>
		<description><![CDATA[<div style="padding-top:-10px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
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												src="http://www.linksalpha.com/social?blog=Awakened+Aesthetic&link=http%3A%2F%2Fwww.awakenedaesthetic.com%2F2009%2F10%2Fthe-newest-organic-designer-is-pamela-anderson%2F&title=The+Newest+Organic+Designer+is...Pamela+Anderson%3F&desc=Yes%2C+your+computer+screen+is+working+correctly.%C2%A0+Pamela+Anderson+has+teamed+up+with+Richie+Rich+%28half+of+Heatherette%29+to+create+A%2AMuse%2C+an+%22eco+friendly+and+animal+friendly%22+clothing+line+that+debute&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div>Yes, your computer screen is working correctly.  Pamela Anderson has teamed up with Richie Rich (half of Heatherette) to create A*Muse, an &#8220;eco friendly and animal friendly&#8221; clothing line that debuted at the end of September at Air New Zealand Fashion Week. Along with Pam&#8217;s no fur policy, the line uses organic and otherwise conscious [...]]]></description>
			<content:encoded><![CDATA[<div style="padding-top:-10px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
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												style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true"
												src="http://www.linksalpha.com/social?blog=Awakened+Aesthetic&link=http%3A%2F%2Fwww.awakenedaesthetic.com%2F2009%2F10%2Fthe-newest-organic-designer-is-pamela-anderson%2F&title=The+Newest+Organic+Designer+is...Pamela+Anderson%3F&desc=Yes%2C+your+computer+screen+is+working+correctly.%C2%A0+Pamela+Anderson+has+teamed+up+with+Richie+Rich+%28half+of+Heatherette%29+to+create+A%2AMuse%2C+an+%22eco+friendly+and+animal+friendly%22+clothing+line+that+debute&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=1&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=noshow&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=1&diggbutton=0&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US">
											</iframe>
										</div><p>Yes, your computer screen is working correctly.  <strong>Pamela Anderson </strong>has teamed up with <strong>Richie Rich </strong>(half of Heatherette) to create <strong>A*Muse</strong>, an &#8220;eco friendly and animal friendly&#8221; clothing line that debuted at the end of September at <strong>Air New Zealand Fashion Week.</strong></p>
<p>Along with Pam&#8217;s no fur policy, the line uses organic and otherwise conscious materials.  Pam explains:</p>
<blockquote><p><em>&#8220;We’ve got organic cottons and the boots we’re going to be doing are made out of recycled bottles.  A company called <a href="http://www.ultrasuede.com/news/2009/040109_ecodesign.html" target="_blank"><strong>Ultrasuede</strong></a> has this great fabric they make out of recycled bottles which we are going to use.&#8221;</em></p></blockquote>
<p>Good for you, Pam!  So, they&#8217;re eco, they&#8217;re pro-animal&#8230;but how do these clothes <em>look?</em></p>
<p><img class="alignnone" title="A*Muse" src="http://www.ecorazzi.com/wp-content/uploads/2009/10/DLL-113427.jpg" alt="" width="401" height="600" /></p>
<p><img class="alignnone" title="A*Muse" src="http://www.ecorazzi.com/wp-content/uploads/2009/10/DLL-113424.jpg" alt="" width="401" height="600" /></p>
<p><img class="alignnone" title="A*Muse" src="http://www.ecorazzi.com/wp-content/uploads/2009/10/DLL-113401.jpg" alt="" width="401" height="600" /></p>
<p><img class="alignnone" title="A*Muse" src="http://www.ecorazzi.com/wp-content/uploads/2009/10/DLL-113329.jpg" alt="" width="401" height="600" /></p>
<p><img class="alignnone" title="A*Muse" src="http://www.ecorazzi.com/wp-content/uploads/2009/10/DLL-113358.jpg" alt="" width="401" height="600" /></p>
<p><img class="alignnone" title="A*Muse" src="http://www.ecorazzi.com/wp-content/uploads/2009/10/DLL-113268.jpg" alt="" width="401" height="600" /></p>
<p>Upon viewing photos of the show in New Zealand, I was less than impressed.  Anderson and Richie seem to be stuck on two notes &#8211; extreme sizing (tight or drapy) and bright colors &#8211; yet there isn&#8217;t anything that&#8217;s really <em>new</em> about the direction they&#8217;ve gone&#8230;except the eco-friendliness, of course.  I can&#8217;t fault them for that, but I can say that the plasticized look of the Ultrasuede material doesn&#8217;t really do anything for me.  (Sorry, hardcore eco fiends.)</p>
<p>In all, the only options I was drawn to were the pink bra and panty set (good lines, comfort fit) and the short, playful black and white dress. However, they weren&#8217;t surprising choices coming from half of Heatherette and the skimpy-loving Anderson.  I&#8217;d love to see both of them branch out for their next collection, and show us something unexpected.</p>
<h2 style="text-align: center;">Overall, as a new line, I think that <strong>A*Muse </strong>faultered.  Do you?</h2>
<p><em>[Photos c/o <a href="http://www.ecorazzi.com/2009/10/12/amuse-by-pamela-anderson-rocks-indiana/" target="_blank">Ecorazzi</a>; you can find the rest <a href="http://www.ecorazzi.com/2009/10/12/amuse-by-pamela-anderson-rocks-indiana/" target="_blank">here</a>.]</em></p>
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		<title>Just Take It Off! &#8211; Conspicuous Consumption</title>
		<link>http://www.awakenedaesthetic.com/2009/06/just-take-it-off-conspicuous-consumption/</link>
		<comments>http://www.awakenedaesthetic.com/2009/06/just-take-it-off-conspicuous-consumption/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:14:34 +0000</pubDate>
		<dc:creator>Jennifer Nicole</dc:creator>
				<category><![CDATA[Behind the Aesthetic]]></category>
		<category><![CDATA[My Opinion]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[conscious shopping]]></category>
		<category><![CDATA[conspicuous consumption]]></category>
		<category><![CDATA[madden girl]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.awakenedaesthetic.com/?p=534</guid>
		<description><![CDATA[<div style="padding-top:-10px;padding-right:0px;padding-bottom:5px;padding-left:0px;;">
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											</iframe>
										</div>Little girl goes shopping by Donncha Chanel handbags! Victoria&#8217;s Secret bras!  Guess and Joe&#8217;s and Diesel jeans!&#8230;and if you can&#8217;t swing the price, knockoffs! Over the years, I&#8217;ve noticed a trend among fashionistas: they care way too much about what everyone else is wearing.  Not only do women put too much stock in the size of [...]]]></description>
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<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/donncha/2396335007/"><img title="Little girl goes shopping by Donncha@InPhotos.org" src="http://farm4.static.flickr.com/3176/2396335007_92eef77852.jpg" alt="Little girl goes shopping by Donncha@InPhotos.org" width="500" height="348" /></a></dt>
<dd class="wp-caption-dd">Little girl goes shopping by <a href="http://www.flickr.com/photos/donncha/" target="_blank">Donncha</a></dd>
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<p>Chanel handbags! Victoria&#8217;s Secret bras!  Guess and Joe&#8217;s and Diesel jeans!&#8230;and if you can&#8217;t swing the price, <strong>knockoffs!</strong></p>
<p>Over the years, I&#8217;ve noticed a trend among fashionistas: they care way too much about what everyone else is wearing.  Not only do women put too much stock in the size of their jeans (who sees that number anyway?) but they also focus on that other, more prominent label: <strong>the brand name.</strong>  In fact, sometimes they&#8217;re so focused on what others will think of that brand name that they don&#8217;t even stop to consider whether the item they&#8217;re buying actually looks good on them&#8230;because if it&#8217;s Gucci, who cares?</p>
<p>This behavior smacks of <strong>conspicuous consumption</strong>, which is described by <a href="http://en.wikipedia.org/wiki/Conspicuous_consumption" target="_blank">Wikipedia</a> as as &#8221;the lavish spending on goods and services acquired mainly for the purpose of displaying income or wealth&#8230;as a means of attaining or maintaining  social status.&#8221;  It isn&#8217;t new &#8211; the term was introduced by economist and sociologist <a href="http://en.wikipedia.org/wiki/Thorstein_Veblen" target="_blank">Thorstein Veblen</a> in his 1899 book <span style="text-decoration: underline;">The Theory of the Leisure Class</span> &#8211; but it is something that the green movement has been inadvertently caught up in.  People are dying to get their hands on the latest boyfriend blazers (<em>cute!</em>) and torn tights (<em>ahem, ridiculous</em>) but now they&#8217;re vying for those blazers and tights that call themselves &#8220;organic,&#8221; without actually doing the research to find out whether that label is true.  (Oftentimes, it&#8217;s not, and even if it is, that doesn&#8217;t mean it&#8217;s better for the planet - check out <a href="http://www.ecogeek.org/content/view/1315/" target="_blank">this EcoGeek article</a> on why <strong>plastic bags are &#8220;greener&#8221; than recycled paper</strong> &#8211; but that&#8217;s a whole other story.)</p>
<p>The excuse many people use is that whatever it is they covet was just &#8220;recommended&#8221; by a friend, colleague, or envied fashion-forward enemy.  However, <em><strong>there&#8217;s a difference between a recommendation and conspicuous consumption</strong>.</em>  The former is all about the usefulness, comfort or pleasure being taken in the object itself &#8211; &#8220;These new <a href="http://www.awakenedaesthetic.com/2009/05/what-about-wednesday-7/" target="_blank">Madden Girl platforms</a> are so comfortable and easy to walk in!&#8221; &#8211; while the latter focuses on social status and outside perceptions: &#8220;All of my blogger friends <em>love</em> my new Madden Girl platforms, and two are buying them in different colors!&#8221;  While the first statement makes me consider buying the shoes for their comfort and versatility, the latter just implies that those same shoes are popular, and that having them will make <em>me</em> popular.  Though it&#8217;s nice to feel included, <strong>doesn&#8217;t it make me a bit of a copy cat?</strong></p>
<p>I&#8217;m not saying we shouldn&#8217;t follow trends and enjoy fashion as a whole &#8211; otherwise I wouldn&#8217;t be writing this blog at all &#8211; but I <em>do</em> think we should focus more on buying what makes us look and feel good, as well as products that are socially conscious and earth-friendly, instead of whichever designers are on sale at Macy&#8217;s.  Besides, shouldn&#8217;t we be more excited at compliments based on individual, unique style than on the same old menswear and torn jeans everyone&#8217;s wearing?</p>
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